We infuse life into extraordinary brands
contact@thepowerhouse.us
STORY
Powerhouse was created with the vision to bring a European luxury mindset to brand campaigns and operations in the US.
On a winter afternoon in the West Village, Carole Fiaux (Branding & Design), Sarah Moreau (PR & Marketing), and Isabelle Mauviel (Retail & Distribution) founded the agency.
Together, we service Luxury, Beauty, Fashion, and Retail brands from brand positioning to launch strategy and distribution.
What sets us apart? Decades of combined leadership experience at LVMH, L’Oréal, Estée Lauder Companies, and top fashion PR agencies between New York City and Paris. It doesn’t hurt that we are good friends and pilates partners too.
Powerhouse clients are brand makers who come to us for white-glove, end-to-end campaign management that is informed by a strong understanding of luxury codes here and globally.
SERVICES
We support the entire brand ecosystem
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Branding
We collaborate on developing unique identities, clear storytelling, and impactful visuals.
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Design
From concept ideation to visualization, prototyping, and packaging, we help create innovative products and marketing campaigns.
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Public Relations
We build and execute on impactful PR campaigns that tell brands’ real stories.
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Influencer Marketing
We develop digital content strategies that bring together creatives, influencers, VIPs, and brand ambassadors.
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Distribution
We advise on operations, logistics, and wholesale strategic planning and commercial strategy.
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Retail
We cover the entire customer journey from e-merchandising to store development and clienteling.
PORTFOLIO
Past and current clients
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Absolut
American Express
Bulgari
Cartier
Carolina Herrera Fragrances
Chloé
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Estée Lauder
Fresh
Glen Moray
Hennessy
L’Oréal Professionnel
La Joie de Vivre
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La Prairie
Lancôme
MAC Cosmetics
Palais des Thés
Piaget
Trudon